The Publicist: House 38- The Sibling Fashion Duo

It all started in their childhood home.... House 38.

House 38 was started officially in August 2011 (unofficially in 2010) by two sisters Sinmi & Damola Araoye. The idea to start their own clothing line was birthed when both sisters found themselves wanting clothes they couldn't find anywhere and so started making their own clothes. Soon after, they progressed to making clothes for their family and friends and House 38 was born.

“We basically wanted to fill a gap in the closet of the working woman for multifunctional clothes.” They said.

Together, these sisters design their clothes to be stylish enough to awe the client and comfortable enough to fit into day-to-day life. In their own words, they create clothes that stand the test of time through the use of classic cuts and fits that celebrate the feminine form.

House 38 presently consists of 3 ranges: PRIM by House 38, the younger and more affordable range; House 38 Heritage, where traditional fabrics are reinvented into modern silhouettes and House 38 Core Collection, the most creative expression of style using luxury fabrics and embellishments. They also make use of a wide range of fabrics- Ankara, aso-Oke, Chiffon and George fabric.

In an interview with Gidilounge, the sisters said:

“We focus on details that would help enhance our craft and enhance the body. The items are beautifully made to celebrate our heritage, and bond as sisters. Our clothes are simple and classy, but with impact. It’s ready to wear that’s easy to wear!"

I personally have loved House 38 clothes for a long time now. I truly believe these sisters are truly talented. I have no doubt that they will achieve their dream of becoming a well defined and easily recognizable brand and to have their clothes stocked in major stores around Africa and the world in the coming years.

House 38 clothes can now be purchased on:
www.Malakhandsco.com [worldwide] or www.Jumia.com [Nigeria]

Here are a few of their clothes: